Jacob Norgord

Principles

• Tools should adapt to workflows, not vice versa
• Community thrives in purpose-built physical/digital intersections
• Minimal interfaces → maximal creativity

Building Tools for Connection and Community

Focusing on creating intentional platforms that prioritize simplicity and meaningful interactions over noise. Current explorations center on reimagining social connectivity through curated experiences and low-pressure community building.

Active Projects

Exploring the space between digital content and human connection. Working on systems that reduce noise rather than amplify it, creating room for meaningful engagement in an increasingly cluttered landscape. These projects aim to bridge online discovery with authentic interaction, offering alternatives to platforms that optimize for attention rather than value. The goal is simple: build tools that respect people's time while still enriching their digital and physical worlds.

Development Philosophy

I believe in building tools that serve humans and not the other way around. Rather than making our success metrics how long someone uses something, I think it should be almost the opposite. We should measure how efficiently users can accomplish what they're seeking to do. Users should be able to complete their task and move on when the time is right, but then come back later because the tool is valuable enough that they look to use it in the future based on prior success.